The move comes ahead of the transition from the current Call of Duty World League (CWL) to a franchised, geolocated league for the first-person shooter series. Seven teams have already secured spots in the league in Los Angeles, New York, Paris, Toronto, Atlanta, Dallas, and Minnesota.
Faries, who was appointed the CWL’s head of product in October, was previously the vice president of club business development at the NFL. In her new role, Faries will oversee further development and execution of the franchised league while working with stakeholders to bring the league to life.
“During my initial phase on the job, my team’s focus was really on setting a new product vision for Call of Duty as a city-based franchised league and to design an experience that we believe can grow to become one of the biggest sports leagues on the planet,” said Faries in an interview on Activision’s website. “Now that we have begun to sell franchises to ownership groups all over the world, it’s less about going from a white sheet of paper to what we have shaped now, and more about operating and managing this competitive ecosystem in a best-in-class way.”
According to Faries, the new league will launch in 2020. The next game in the franchise, Call of Duty: Modern Warfare, releases this October. The current season’s CWL Championship takes place in Los Angeles from August 14-18.